I’m Kristen Shoates,
a versatile communications strategist and writer who helps organizations connect with their audiences, increase engagement, and grow their reach. My work as a strategist has given me a deep understanding of organizational goals, target audiences, and how to move people through the customer journey. As a writer, I bring this big-picture perspective to every word on the page—using both creativity and analytical thinking to craft clear messaging that drives results. Relationship-driven and a fast learner, I love diving into new industries and figuring out how to translate complex ideas into compelling stories.
Writing Samples
Here is a small collection of writing samples from my time at agencies and as a freelance writer. If you’d like to see a certain type of work or industry, please shoot me an email—I’ve probably done it! Samples of brand positioning can be provided via email as well.
Hungry Souls (in partnership with The A Group)
EPIC Girl (in partnership with The A Group)
The Childcare Collective Drip Campaign (in partnership with The A Group)
Sizemore Capital Drip Campaign (in partnership with The A Group)
Camp Berea Drip Campaign (in partnership with The A Group)
The 8 Mental Health Benefits of Summer Camp (in partnership with The A Group)
What To Do With Your Money During Uncertain Times (in partnership with The A Group)
Essential Spring Maintenance for Your Imported Vehicle (in partnership with The A Group)
Beds for Kids (in partnership with The A Group)
Bluebird Organizing (in partnership with The A Group)
Prosperity Thinkers (in partnership with The A Group)
Hungry Souls Case for Support (in partnership with The A Group)
Saddle Up! Year-End Appeal Letter (in partnership with The A Group)
EPIC Girl Year-End Appeal Letter (in partnership with The A Group)
Hungry Souls Year-End Appeal Emails (in partnership with The A Group)
Testimonials
“Kristen is one of the best writers I have ever had the pleasure of working with. She's extremely creative and personable, but she's also results-oriented and sticks to deadlines. She quickly and easily grasps the ‘big picture’ behind communications tactics and always exceeds expectations.” - Matt Mullen, Supervisor
“Kristen is a brilliant writer and marketing strategist. Her ability to see and think about the big picture and create solutions is outstanding.” - Roger Peace, Client
“Kristen and I have worked together for quite a while, and I think I’ve called her my ‘word goddess’ and ‘lifesaver’ more than a dozen times. Kristen finds the words I’m missing while still staying authentic to my voice.” - Annika Bielig Bussmann, Client
“Kristen's wit and creative outlook is unmatched, and when combined with clients she is passionate about, effective marketing strategy is the result…Kristen's skills run wide and deep across many critical marketing disciplines, and she somehow manages to always be on top of the best practices working now and what new opportunities are likely around the corner.” - Derrick Hoog, Colleague